Who We Are

The National Agriculture Advisory Services (NAADS) organisation is one of the statutory semi-autonomous bodies in the Ministry of Agriculture, Animal Industry and Fisheries (MAAIF) which was formed in 2001 as a result of key reforms implemented by the Government of Uganda under the Poverty Eradication Action Plan (PEAP) which was established in 1997. The reforms included a Public Service Reform Program (PSRP) now in its third phase of implementation; that endeavors to attain efficient and effective management of public service machinery to facilitate national development. In the Agricultural sector, the reforms were guided by the Plan for Modernization of Agriculture (PMA).

PMA was a comprehensive multi-sectoral policy framework whose primary objective was to contribute significantly to reduction of poverty in the country by transforming the predominantly subsistence farmers into commercial market oriented producers. To enhance implementation, PMA had nine pillars, two of which were: Agricultural research and technology development; and agricultural advisory services.
Consequently, a number of statutory bodies were created in order to enhance efficiency in the delivery of agricultural goods and services. These included; National Agriculture Research Organisation (NARO), NAADS, National Animal Genetic Resources Centre and Data Bank (NAGRIC&DB); Coordinating Office for Control of Trypanosomiasis in Uganda (COCTU), PMA Secretariat, Dairy Development Authority (DDA), Cotton Development Organization (CDO) and Uganda Coffee Development Authority (UCDA).

NAADS was established in 2001 by an Act of Parliament (NAADS Act 2001) to specifically facilitate efficient and effective delivery of agricultural advisory services for enhanced production and productivity. It was envisioned as a 25-year multi-phased Government of Uganda (GoU) initiative with the first phase executed over a period of 7 years from 2001 to 2007. The lessons and experiences learnt from Phase I implementation, including formative and summative evaluations conducted during that period, formed the basis for the design of the successor NAADS phase II programme.

The NAADS phase II program design was aligned to the goals and objectives of the overall national planning framework: the first National Development Plan (NDP), the Prosperity For All (PFA) intervention, and the Agriculture Sector Development Strategy and Investment Plan (ASDSIP). These were implemented during the period 2010/11 to 2014/15.

While NAADS Phase I was implemented under support from a jointly funded NAADS project, Phase II was implemented through the Agriculture Technology and Agribusiness Advisory Services (ATAAS) framework. The ATAAS was designed to support the full national programs of both agricultural research and advisory services through NARO and NAADS Phase II. ATAAS was also a successor to the long term International Development Association (IDA) engagement in both technology generation and dissemination in Uganda over the last two decades.


A commercialized agricultural sector for sustainable household food security and incomes.


To contribute to the transformation of the agricultural sector through the provision of agricultural inputs, agribusiness and value chain development for improved household food security and incomes.

Core Values

In implementing its programmes, NAADS is guided by a set of commonly held core values cherished by the Board, members of staff and the stakeholders. These are outlined below:

  1. Professionalism: NAADS ensures that, in all its operations, professionalism is observed in accordance with established standards and practices;
  2. Team Work: For optimum productivity and output, NAADS cherishes and upholds the spirit of team work at all levels between staff, management, the Board and other collaborating institutions;
  3. Stakeholder participation: NAADS is committed to ensuring that all stakeholders participate in all its programmes along the agricultural value chain.
  4. Integrity and transparency: NAADS is committed to promoting transparency and integrity in all operations so as to ensure honesty, sense of responsibility, and high ethical standards;
  5. Accountability: NAADS remains accountable to its stakeholders in the public and private sector and accepts responsibility for its decisions and actions in executing its core mandate and business;
  6. Equity: NAADS is obliged to treat all stakeholders equitably and fairly and gives special attention to gender mainstreaming, special interest groups and various categories of farming community including hard to reach areas in the current agriculture zones across the country.
  7. Partnership: NAADS attaches great significance to collaboration and partnership with all actors in the agricultural sector value chain, so as to maximize synergy of expertise, foster shared ownership and ensure commitment to the implementation of its programmes; and
  8. Innovation: NAADS aspires to become a learning organization that continuously embraces improved technology and creativity in order to excel in its service delivery to stakeholders.